Bespoke marketing solutions costs
Our bespoke marketing solutions come in many shapes and sizes; completely dependent on your business objectives. We highly recommend an integrated approach with a mix of solutions and event sponsorship to maximise your exposure and impact. Our team can help put these together with pricing models for you to easily demonstrate ROI.
Bespoke marketing solutions costs
Our bespoke marketing solutions come in many shapes and sizes; completely dependent on your business objectives. We highly recommend an integrated approach with a mix of solutions and event sponsorship to maximise your exposure and impact. Our team can help put these together with pricing models for you to easily demonstrate ROI.
Our product solutions
With our unprecedented reach in the healthcare market - we interact with more than 200,000 healthcare professionals monthly through our news, events and social media channels – we have a portfolio of commercial marketing and advertising opportunities that can help you achieve your marketing objectives.
Our different event types
There are multiple event formats delivered by HSJ, each maximising the experience for the attendees.
CONTENT
Product
Product Deliverables
Cost
Immersive Features
- Editorially led, produced in longform in three chapters
- The format comprises a written introduction to the feature (maximum 500 words)
- Up to three additional written pieces, each focusing on different aspects of the topic being considered and each of a maximum length of 800 words
- A client column – 250 words maximum (written by and attributed to a client representative, with their photo appearing alongside)
- Client logo which appears at the top of the immersive feature.
£13,362
Thought Leadership Column
500 words to include author's photo and logo. Appears on the Homepage and then in the “Partners” section for 12 months. Pushed out via marketing channels
£5,541
Advertorial
Advertorials are promoted in the “Partners” section of hsj.co.uk, announced in one HSJ daily newsletter and one tweet from the HSJnews account.
£8,166
Video Vox-pop
- 3-5 minute video promoted in a prominent position in the “Partners” section of hsj.co.uk, announced in one HSJ daily newsletter and one tweet from the HSJnews account.
£6,300
HSJ Podcast
- 3-5 minute audio promoted through the “Partners” section of hsj.co.uk, and pushed through the newsletters and social channels.
£4,772
Top 100 list
- One representative on the judging panel
- Branding on the content package which comprises: the list of 100 people, editorial foreword, sponsor’s column (approx. 500 words)
- All content sits in front of the paywall and is promoted via editorial newsletter and tweet from the main HSJ account.
£19,190
Top 50 BAME list
- One representative on the judging panel
- Branding on the content package which comprises: the list of 50 people, editorial foreword, sponsor’s column (approx. 500 words)
- All content sits in front of the paywall and is promoted via editorial newsletter and tweet from the main HSJ account
- Two sponsor columns to be used within six months of publication of the list to be promoted via editorial newsletter and tweet from the main HSJ account.
£26,513
Top 50 CEOs list
- One representative on the judging panel
- Branding across the Top 50 list content package, which comprises: the list, CEOs mapped geographically; editor’s foreword; sponsor’s column (approx. 500 words). Content sits in front of the paywall and promoted by editorial newsletter and tweet from the main HSJ account
- One attendee place at the roundtable, plus one observer
- Branding on the roundtable write up, which also comprises a five minute highlights video of the discussion, a photo gallery of participants, a two minute video of the sponsor representative giving their insights on the discussion
- All content sits in front of the paywall and is promoted via editorial newsletter and tweet from the main HSJ account.
£26,513
ADVERTISING
Product
Product Deliverables
Cost
Website Advertising - Impressions
Run-of-Site Billboard
£4,454
(per 50,000 page impressions)
Run-of-Site MPU
£3,341
(per 50,000 page impressions)
Run-of-Site Leaderboard
£3,075
(per 50,000 page impressions)
Website Advertising - User Targeting
Run-of-Site MPU – Registered users
£1,587
(1 week)
Run-of-Site MPU – Subscribers
£2,222
(1 week)
Website Advertising - Content Targeting
Homepage takeover - 1 week
£5,833
(Average 85,800 users per month)
1x Sector – All users
£1,746
(Average 16,500 pageviews per month)
1x Topic – All users
£1,428
(Average 24,616 pageviews per month)
1x Trust – All users
£1,385
1x ICB – All users
£831
1x Region – All users
£1,108
Email advertising
HSJ Daily Newsletter (AM slot)
£3,173
(1 week)
HSJ Daily Newsletter (PM slot)
£3,173
(1 week)
HSJ Breaking News Newsletter
£1,587
(1 week)
HSJ Weekly Wrap Newsletter (every Friday)
£476
(1 week)
DIGITAL
Audio Interview
A maximum running time of five minutes. File is provided by the sponsor. Promoted on one newsletter and tweeted from main HSJ account.
£4,772
(We can produce the Audio/Podcast however this will incur additional costs)
Our different event types
There are multiple event formats delivered by HSJ, each maximising the experience for the attendees.
BESPOKE
Product
Product Deliverables
Cost
Webinars
Thought-leadership
- 45 minute live streamed webcast
- Work with HSJ editorial to discuss a theme
- 1x representative from your organisation on the panel
- 1x HSJ editorial moderator
- Receive all consented registration data including monthly updates for 2 months post-webinar
- Receive all questions taken on the webinar including details of the registrant
- A report of the discussion to run on hsj.co.uk
- Webinar remains accessible through HSJ.co.uk for 12 months
£13,362
Case-study
- 45 minute live streamed webcast
- Work with HSJ editorial to discuss a theme
- Up to 4 panellists of your choice, who you are responsible for recruiting
- 1x HSJ editorial moderator
- Receive all consented registration data including monthly updates for 2 months post-webinar
- Receive all questions taken on the webinar including details of the registrant
- An advertorial of the discussion to run on hsj.co.uk
- Webinar remains accessible through HSJ.co.uk for 12 months
£10,000
Roundtables
Bespoke event organised by HSJ, and including a panel of NHS decision-makers alongside a member of your senior leadership team.
£20,680
(in-person)
£14,052
(virtual)
AWARDS (example packages)
Headline Partner
- 2 weeks marketing campaign focused on your 2 categories during the entry acquisition campaign i.e. email, social media
- Representation on the panel for 2 stages of judging
- Congratulatory email to the winner
- Deliver an opening address on stage
- Present the 2x trophies on stage
- 2x tables of 10 at the award ceremony
- Meeting point during the pre-dinner reception
- Branding during the campaign and at the event
(This price depends on the awards you are enquiring about)
Campaign Partner
- Work with HSJ on designing a new category and establish a target audience for entries campaign
- 1 week marketing campaign focused on your category during the entry acquisition campaign i.e. email, social media
- Representation on the panel for 2 stages of judging
- Congratulatory email to the winner
- Present the trophy on stage
- Table of 10 at the award ceremony
- Meeting point during the pre-dinner reception
- Branding during the campaign and at the event
(This price depends on the awards you are enquiring about)
Brand Partner
- 1 week marketing campaign focused on your category during the entry acquisition campaign i.e. email, social media
- Representation on the panel for 2 stages of judging
- Congratulatory email to the winner
- Present the trophy on stage
- Table of 10 at the award ceremony
- Meeting point during the pre-dinner reception
- Branding during the campaign and at the event
(This price depends on the awards you are enquiring about)
Category Partner
- 1 week marketing campaign focused on your category during the entry acquisition campaign i.e. email, social media
- Congratulatory email to the winner
- Present the trophy on stage
- Table of 10 at the award ceremony
- Meeting point during the pre-dinner reception
- Branding during the campaign and at the event
(This price depends on the awards you are enquiring about)
Support Partner
- Table of 10 at the award ceremony
- Branding during the campaign and at the event
(This price depends on the awards you are enquiring about)
SUMMITS, FORUMS & CONGRESS (package examples)
Headline Sponsor
- Exclusivity sponsorship from your sector.
- Representation on a content steering group, alongside HSJ and senior NHS leaders to help shape the content of the summit.
- Work with HSJ to curate a dedicated speaking opportunity for your organisation on the main programme.
- Lead an interactive discussion group at the event with up to ten NHS delegates.
- One dedicated page in the event guide for either an advert or thought leadership piece.
- Submit list of up to 20 key NHS prospects to receive priority summit invitations.
- Two dedicated emails featuring thought leadership pieces to the prospect database.
- One pre-event email to the confirmed delegates introducing the themes of your speaking opportunity.
- Receive a copy of the full delegate list in advance of the summit.
- Four delegate passes to attend the full event.
- Branded meeting point at the summit.
- Accommodation provided.
- Host a networking table at the official summit dinner.
- Session attendance report supplied post summit.
- Branding during the campaign and at the event.
£35,000
(This price depends on the event you are enquiring about)
Key Partner
- Work with HSJ to curate a dedicated speaking opportunity for your organisation on the main programme.
- Speaker profile in the event guide.
- Receive a copy of the full delegate list in advance of the summit.
- Three delegate passes to attend the full event.
- Accommodation provided.
- Host a networking table at the official summit dinner.
- Session attendance report supplied post summit.
- Branding during the campaign and at the event.
£21,500
(This price depends on the event you are enquiring about)
Premium Support Partner
- Lead two interactive discussion group at the event with up to ten NHS delegates.
- One dedicated page in the event guide for either an advert or thought leadership piece.
- Receive a copy of the full delegate list in advance of the summit.
- Three delegate passes to attend the full event.
- Accommodation provided.
- Host a networking table at the official summit dinner.
- Branding during the campaign and at the event.